Mining the Web: Search Engines

Ricardo Baeza-Yates

Universidad de Chile

Wed Feb 25 15:10:00 NZDT 2004 in Room 031, MSCS

Abstract

The Web grows and evolves faster than we like and expect, imposing scalability and relevance problems to Web search engines. In this talk we present how mining Web data and usage logs allows to improve a search engine in several ways: page ranking, indexes and interfaces. As a corollary we show several interesting relations of different Web characteristics: structure, dynamics, "quality", etc. Our results help to understand not only technical issues, but also social ones, as the Web is the collaborative work of many people, a few publishing, and all of them querying.