CSSE Seminar Series (CSSESS)

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UI design rules are not simple recipes to be applied mindlessly. Applying them effectively requires determining their applicability and precedence in specific situations. It also requires balancing the trade-offs that inevitably arise in situations when design rules appear to contradict each other. By understanding the underlying psychology for the design rules, designers and evaluators enhance their ability to interpret and apply them. Explaining that psychology is the focus of this talk. It is based on Jeff Johnson's recent book of the same title. This talk would be of interest to people in the PSYCH department as well as to people in CSSE.

Jeff Johnson is Principal Consultant at UI Wizards, Inc., a product usability consultancy (uiwizards.com). He also is a principal at WiserUsability.com, a consultancy focused on elder usability and accessibility. After earning B.A. and Ph.D. degrees from Yale and Stanford Universities, he worked as a UI designer and implementer, engineer manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. He has taught at Stanford University, Mills College, and the University of Canterbury. He co-chaired the first international conference on Participatory Design of Computer Systems (PDC'90). He has authored many articles and chapters on Human-Computer Interaction, as well as the books GUI Bloopers, Web Bloopers, GUI Bloopers 2.0, and Designing with the Mind in Mind. His latest book, coauthored with Austin Henderson, is Conceptual Models: Core to Good Design (2011). For more information, please see Johnson's two consulting websites:
- http://www.UIWizards.com
- http://WiserUsability.com

Quick links: Past seminars,  future seminars,  CSSESS Home